white wolf
BRANDING, SOCIAL MEDIA MANAGEMENT
THE BRIEF
Create a timeless visual identity that captures Mia's moody aesthetic to develop lasting memories within her services.
THE CLIENT
White Wolf Photography is a creative photographer based in the state of Washington. Mia Rogers, the founder and owner, is passionate about capturing bold film and digital photographs for creatives in the area that tell personal and unique stories.
Mia named her photography business after an old nickname that her husband had in college. He helped her get her first clients when she realized she had found her true calling. Her clientele includes Pacific Northwest indie rock bands, fashion/art magazines, and a local newspaper.
Keeping the moody vibe in mind, we utilized a dark, neutral color palette and timeless typography and italicized the first W for a distinct identity. We used rectangles for White Wolf's brand icon and a simplified logo to symbolize a camera. The brand icon combines the two Ws sideways, representing the mountain ranges in Washington state.
As an image-heavy business, it was important for White Wolf to have an established branded Instagram profile to capture Mia's aesthetic. We started with a bio that converts browsers into bookings, a cohesive layout where the middle row is black and white, and the other two are in color. We also created story highlights for her followers and clients to get more of her photography process and work with a personalized touch.
Our solution to White Wolf was to create a brand that reflects Mia's photography style - moody and timeless with a friendly yet feminine approach.
